FAMOUS AMOS™ $10,000 CASH FOR COLLEGE INSTANT WIN GAME

OFFICIAL RULES

NO PURCHASE NECESSARY. PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED.

1. HOW TO PLAY: Look inside specially-marked packages of Famous Amos® Chocolate Chip cookies (12.4 oz.); and Famous Amos® Chocolate Chip Pecan cookies (12.4 oz.) ("Participating Products") for a winning game piece in the Famous Amos™ $10,000 Cash for College Instant Win Game ("Game"). If your specially-marked package contains a winning game piece inside, then you win the prize indicated on your winning game piece – subject to verification. If your specially-marked package does not contain a winning game piece, you are not a winner. You may also request a free game piece and a copy of the Official Rules by sending a selfaddressed, stamped envelope to: Famous Amos™ $10,000 Cash for College Instant Win Game, P.O. Box 7213, Kalamazoo, MI 49003-7213. VT residents may omit return postage. Request for free game piece/rules must be postmarked by 3/30/12 and received by 4/7/12. Limit one (1) request per outer stamped mailing envelope. Kellogg Company ("Sponsor") not responsible for lost, late, misdirected, illegible, incomplete, damaged, postage due or mutilated mail. Sponsor is not responsible for any game piece that is illegible, mutilated, altered, duplicated, tampered with, forged, cut, torn, contains printing, typographical or other errors, distributed where prohibited by law or not obtained legitimately.

2. TO CLAIM A PRIZE: For prize verification, send your entire winning game piece containing the printed winning message (facsimiles and reproductions not accepted) along with your name, age, complete address, and daytime telephone number clearly hand-printed on the winning game piece by certified mail (return receipt requested) to: Famous Amos™ $10,000 Cash for College Instant Win Game, P.O. Box 7214, Kalamazoo, MI 49003-7214. Be sure to keep a copy of the game piece for your records and possible additional verification. Prize claim must be postmarked by 4/30/12 and received by 5/7/12. Winning game pieces become the property of Sponsor and will not be returned. Neither Sponsor, its related, affiliated or subsidiary companies, nor its advertising or marketing agencies are responsible for lost, late, damaged, incomplete, illegible, postage due, misdirected or mutilated claims.

Prize claims are subject to verification by an independent judging organization, whose decisions are final. Please allow 6 - 8 weeks for verification and notification. Any Official Game Piece that is illegible, mutilated, altered, duplicated, tampered with, forged, cut, torn, contains printing, typographical or other errors, distributed where prohibited by law or not obtained legitimately will be void. If by reason of printing or other error, more prizes are claimed than number set forth in Official Rules, all persons making purportedly valid claims will be included in a random drawing to award the prizes in that category. No more than advertised number of prizes will be awarded. If specially-marked package does not contain a winning game piece, you are not eligible for a prize. Liability for game piece containing printing or other errors is limited to replacement with another game piece, while supplies last. The submission of a prize claim is solely the responsibility of the participant.

3. ELIGIBILITY: Open to legal residents of the fifty (50) United States and the District of Columbia who are 18 years of age or older. Employees of Kellogg Company, its parent company, subsidiaries, affiliates, advertising and promotion agencies, participating retailers and immediate family members and/or those living in the same household of each are not eligible to participate.

4. PRIZES/APPROXIMATE RETAIL VALUE (ARV)/ODDS: One (1) Grand Prize – $10,000 (to be awarded in the form of a check to the winner to be used towards college expenses) (Odds 1:700,000). Ten (10) First Prizes – $1,000 (to be awarded in the form of a check to the winner to be used towards college expenses) (Odds 1:70,000). Total ARV of all prizes $20,000. Unclaimed prizes will not be awarded. All applicable federal, state, and local taxes on prizes are the sole responsibility of the prize winners. Winners will receive a 1099 tax form for the value of the prize.

5. GENERAL: Potential prize winners will be required to sign and return a notarized Affidavit of Eligibility/Liability Release and, where permitted by law, Publicity Release within fourteen (14) days after first notification attempt. If prize notification or prize is returned as non-deliverable, prize may be forfeited and an alternate winner may be selected. No correspondence will be acknowledged. No substitutions or transfer of prize permitted. Subject to all federal, state and local laws/regulations. Neither Sponsor, Walt Disney Studios Motion Pictures, DreamWorks II Distribution Co., LLC, nor their respective subsidiaries, affiliates, advertising, promotion agencies nor their employees will have any liability whatsoever for any injuries, losses or damages of any kind caused by any prize or resulting from acceptance, possession, use and/or misuse of any prize or participation in the promotion or any prize-related activities. Acceptance of a prize shall be construed as and signify the winner’s agreement and consent that Sponsor may use the winner’s name, voice, likeness and/or prize information, without limitation, for promotional purposes without further consideration, review, approval or payment, where allowed by law. By participating in this Game, entrants agree to be bound by the Official Rules and the decisions of the judges, which are final and binding in all respects. Sponsor not responsible for any typographical or other error in the printing of the offer or in administration of the Game.

6. For names of winners, send a stamped, self-addressed envelope by 7/30/12 to: Famous Amos™ $10,000 Cash for College Instant Win Game, Attn: Winner’s List, P.O. Box 7213, Kalamazoo, MI 49003-7213. Winner’s list to be available after 5/30/12.

7. SPONSOR: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.

®,™, © 2011 Famous Amos Chocolate Chip Cookie Co., L.L.C.